Golf's Power Shifting From U.S. to Europe; PGA Tour Feeling the Heat

Filed under: PGA, European Tour

The Europeans' recent domination of men's professional golf in 2010 is going be an ongoing topic heading into next season.

You know the reasons. England's Lee Westwood is the world's new No. 1. The Europeans have seven of the world's top 11 players compared to four Americans. Europe won the Ryder Cup. Young stars Rory McIlroy of Northern Ireland and Martin Kaymer of Germany are declining to play full time in the U.S. next year, committing to the European Tour.

More and more Americans are making appearances overseas -- at the expense of PGA Tour events.

"The golf courses and the tournaments and the players on the European Tour are definitely catching up to us," admitted PGA Tour veteran Billy Mayfair.

In golf's big picture, could that be a good thing?

Hall of Famer Greg Norman, who has proven to know a lot about business success, believes it.

"I think it's great for golf, to tell you the truth," Norman said. "When I was overseas and all this was taking place with the change in the No. 1 player in the world and the Europeans winning the Ryder Cup, I thought, you know, this is just the shot in the arm that the game of golf needs."

Golf has seen similar shifts before. The Americans owned the world game with Jack Nicklaus, Tom Watson and Lee Trevino. Europe followed with Nick Faldo, Seve Ballesteros and Ian Woosnam, to hold an upper hand in the 1980s and early '90s. Then the American regained control.

"Now it's swinging back again," Norman said.

What's interesting, however, is how many of the young Americans see the power shift.

Or, actually, how they do not see it.

"I can't speak for anybody else, but for me personally, I see them as people," Bubba Watson said. "I don't see them as Europeans or from other countries. I just see them as golfers.

"Some guys beat me, who cares where they're from. I'm from Baghad, Fla,. Nobody is around going, 'You're from a weird place,' you know. So I just see it as some great golfers beat me no matter where they come from."

If Norman's predictions are true, Watson might be wise to pay just a bit more attention.

While visiting China recently, Norman was asked to address the Tourism and Golf Forum.

"They want 30 million golfers in China in the next years, and there's three million now," Norman said. "When you think there's 24, 25 million golfers in the United States and it's been that number for decades and decades, imagine when China comes online in 20 years down the line.

"And then when China comes online, you've already got the Koreans doing extremely well. The development of the game of golf in Malaysia and Indonesia and Vietnam and Cambodia, to a degree, is just starting to skyrocket. And then you bring in India.

"So you got pretty much 50 percent of the world's population just starting to get into the game of golf. So when you start looking out into the future, it's extremely healthy. "

 

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